At Bupa, purpose meets possible. Join us and help shape a future where healthcare is more connected, more personal and more human.

We’re a global healthcare leader trusted by millions and committed to helping people to live longer, healthier, happier lives and making a better world. Healthcare is changing, and so are we. We’re investing in more clinics, better systems and smarter, more connected ways to help our customers. As we continue to expand our services and invest in innovation, you’ll help create a healthcare system that meets people where they are, responds to what they need and leaves them better than before. Here, your work has purpose, your voice matters and your future is full of possibility.

Just imagine the impact you could make.

Opportunity snapshot - 1-year Fixed Term contract

The Merchandising Specialist is responsible for optimising digital experiences to drive better conversion rates and improve customer journeys.   The role drives performance across our digital experiences, using data and insights to inform the design, development and delivery of merchandising activities across our core web/app experiences and campaigns (including but not limited to all brand campaigns, retail campaigns and adhoc / reactionary campaigns). 

The Merchandising Specialist is a key contributor to the planning and execution of A/B tests and experience personalisation activities to optimise customer journeys and maximize customer and commercial outcomes. Your expertise in both digital merchandising, digital production and analytics will be key in refining user experiences across various platforms. 

 Responsibilities 

• Thoroughly analyse website performance, customer behaviour, and digital marketing campaign data via Adobe Analytics, Full Story, research methods and other data sets to gain insights into customer journeys and identify pain points.  

• Use data and insights to pinpoint areas within the digital customer journey that can be improved to enhance user experience and increase conversion rates.

• Develop and implement data-driven solutions to optimize the digital customer journey, including changes to website navigation, content, and user interface. 

• Create content experiences including A/B and multi-variate testing, personalised banners digital placements and landing pages informed by customer data and insights to optimise customer journey and performance   •

• Ensure testing setup is correct so there are no delivery or reporting anomalies   

• Develop Adobe Analytics workspace reports for each test that enable a like for like comparison of user experiences based on data

• Build dashboards to monitor A/B testing and ongoing performance working with Analytics and Conversion Rate Optimisation team

• Track Objectives and Key Results (OKR’s) related to the digital customer journey and generate reports to communicate results and identify areas for further optimisation.  

• Work with a range of stakeholders to make recommendations on how to make best use of our digital experience toolkit to deliver strategic outcomes for merchandising and sales, health and promotional activities  

• Work collaboratively with the Conversion Rate Optimisation (CRO) Manager and Digital Sales team, Marketing, Go-To-Market, Product to ideate and deliver test experiences

• Proficient with web experimentation and personalisation tools like Adobe Target, Sitespect to set up AB tests and create target audiences for real-time personalisation
  
  Requirements

• 5+ years’ experience working as a digital optimisation specialist 

• Experience working across a wide range of digital projects (content or product) 

• Skills in platforms such as Adobe Target, Sitespect, Adobe Analytics, Audience Manager, Sitecore and Tealium 

• Strong knowledge of digital A/B testing, conversion rate optimization (CRO), and other optimization methods.

• Strong analytical skills: Ability to analyze data, identify trends, and draw meaningful conclusions. 

• Experience with web analytics tools: Proficiency in using tools like Google Analytics, Adobe Analytics, or similar platforms. 

• Understanding of user experience (UX) principles: Ability to design and optimize digital experiences that are user-friendly and engaging. Excellent communication and collaboration skills: Ability to clearly communicate findings and collaborate effectively with cross-functional teams. 

Why you’ll love it?

At Bupa, our purpose is to help people live longer, healthier, happier lives and make a better world, and we know this starts with delivering our purpose for our people.   

Our wellbeing program Viva has been designed to help you to live a healthy and happy life. It includes access to health & general insurance discounts, information and education sessions, and preventative healthcare screening such as annual health assessments and skin checks. Through Viva you have access to a range of benefits that will help you to maintain your physical, mental, social, digital, environmental and financial wellbeing. As well as a competitive salary, a range of Bupa benefits and flexible working, you’ll be challenged and encouraged to innovate. 

If this sounds exciting, we’d love to hear from you. Let’s shape the future of healthcare, together.

At Bupa your wellbeing, identity, and personal story are respected and valued. We are continuing to build teams that reflect the diversity of the communities we serve. Bupa is committed to providing equal opportunities and fostering a workplace and environment that is free of discrimination, bullying and harassment.

We actively encourage applicants from all backgrounds and experiences, including Aboriginal and Torres Strait Islander peoples, veterans, people with disabilities, and LGBTQIA+ applicants.

We are dedicated to removing barriers to participation. If you need any reasonable adjustments during the recruitment process, or if you’d like to discuss how this role can be flexible for you, please let us know so we can support your participation on an equitable basis.