The future of healthcare is becoming more personal

At Bupa, we're exploring how genomics can help people better understand their health, make more informed decisions, and access more personalised healthcare throughout their lives.

Bupa has introduced genomic services across multiple markets and generated more than 28,000 genomic reports for customers.

Australian pharmacogenomics pilot

More than 20,000 Australian customers participated in Bupa's pharmacogenomics program, helping them understand how their genes may affect responses to more than 100 medications.

Looking ahead

These learnings are helping shape how we explore future genomic healthcare services for customers.

The role of genetic counsellors

Genomics doesn't create value on its own.

Its value comes from helping people understand what genomic information means for them, their health and their future healthcare decisions.

That's why genetic counsellors play such an important role.

As genomic healthcare becomes more accessible, the ability to translate complex information into meaningful conversations, informed choices and person-centred care will become increasingly important. 

Exploring what's next

As we continue to learn from our experience in genomics, we're exploring how genomic healthcare could be integrated into healthcare experiences in ways that are clinically responsible, accessible and meaningful for customers.

While this work continues to evolve, areas of interest include:

Genomic healthcare services

We're exploring how genomic insights could support people at different stages of their health journey, helping them better understand their health and access more personalised healthcare information and services.

Pharmacogenomics

Our pharmacogenomics pilot demonstrated strong interest from customers seeking to understand how their genes may influence responses to medications. We're continuing to learn from this experience as we explore future opportunities in medication optimisation and personalised care.

Preventative health

Genomics has the potential to support a more proactive approach to health by identifying opportunities for earlier intervention, informed lifestyle choices and personalised prevention strategies.

Clinical governance

As genomic healthcare evolves, robust clinical governance remains essential. We're committed to ensuring any future services are underpinned by clinical expertise, evidence-based practice and a strong focus on quality, safety and responsible use of genomic information.

Customer education and support

Genomic information can be complex. We're exploring how to best support customers in understanding genomic insights, empowering them to make informed decisions about their health with confidence.

Genetic counselling integration

Genetic counsellors play a vital role in helping people understand and act on genomic information. We're considering how genetic counselling expertise could support future genomic healthcare services, ensuring genomic information is delivered with empathy, context and person-centred care.

Why genomics matters

Personalised

Understanding how our genes may influence health risks and responses to medications can help support more personalised healthcare decisions.

Proactive

Genomic insights may help identify opportunities for earlier intervention and prevention before symptoms develop.

Empowering

When combined with clinical expertise, genomic information can help people better understand their health and participate more actively in healthcare decisions.